There are several ways that a seller needs to follow to maximize profits and get more sales. One such evergreen measure is the merchandise planning process that includes selecting, managing, and displaying products in such a way that it brings the maximum turnover and increases brand visibility.

This activity generally meets the customer's demands by making the correct item available in quantity and price.

Several activities make a seller lose potential customers and increase the overall costs. This includes buying the merchandise in an unplanned quantity or not calculating the transportation or storage cost of it. Making a wrong purchase decision can also lead to a loss of valuable capital. Thus, merchandise planning is essential to keep the business running at the lowest cost and with high-profit margins.

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