A product listing page (or category page) on your e-commerce product listing site displays items for sale.

Should we put together a short product description and good photos and hope buyers like it? Not!

Too many eCommerce business owners need to pay more attention to the power of a good product listing page.

This page is where buyers first see your products. So, make sure to present buyers with a smooth product listing page. These wrong first impressions can be very damaging to the bottom line. The best product listing pages give you a warm welcome like you're at a friend's house. It should be inviting, neat, and fun.